This project explores a fictional rebranding proposal for an existing art platform, one of the world’s largest online galleries dedicated to discovering and experiencing art. During my internship at Palantis, I worked on this rebranding concept as a creative exploration of the platform’s visual identity. The challenge was to develop a stronger and more distinctive visual language while creating a coherent system capable of bringing together a wide range of artists, artworks and audiences. From the identity and graphic system to its digital applications, the project allowed me to explore how a contemporary art platform could build a more immersive, recognizable and engaging visual presence.