Overview

SMERRA is a mutual organization dedicated to supporting students throughout their studies, providing services and solutions designed to make student life simpler and more accessible. I contributed to the project by creating the motion design for the SMERRA logo animation. The objective was to bring the identity to life through a short, dynamic and recognizable animation, while remaining consistent with the brand’s visual language. This project was an opportunity to explore how motion can extend a visual identity and give a stronger presence to a brand across digital communication.

SMERRA is a mutual organization dedicated to supporting students throughout their studies, providing services and solutions designed to make student life simpler and more accessible. I contributed to the project by creating the motion design for the SMERRA logo animation. The objective was to bring the identity to life through a short, dynamic and recognizable animation, while remaining consistent with the brand’s visual language. This project was an opportunity to explore how motion can extend a visual identity and give a stronger presence to a brand across digital communication.

CLIENT

Smerra

YEAR

2026

DELIVERABLES

Branding Motion

ROLE

Creative Direction