Sodiaal Nutrition & Ingrédients is a major player in the dairy ingredients industry, developing high-value nutritional solutions for food, health and industrial applications. I worked directly with the client on a complete rebranding project carried out over several months and across multiple phases. Given the scale and complexity of the brand’s challenges, the project required a thoughtful approach, from the initial strategic exploration to the development of the new visual identity. Throughout the process, I was involved from A to Z, with numerous client meetings, presentations and feedback sessions. Each phase was an opportunity to refine the direction, challenge our ideas and ensure the new identity remained relevant to both the brand’s current positioning and the challenges ahead. This project was a particularly valuable experience, allowing me to experience the full reality of a long-term rebranding project and the close collaboration required to deliver an identity at the level of the brand’s ambitions.